I love EURO 08 ads

I have to admit as a Liverpool fan and someone who is closely following the EURO 08 I really felt this ad was cool. Then again anything that ties Liverpool to EURO 08 especially since England didn't even qualify (Thanks for that, Russia) is exciting. What do you think? Is it cool or just an easy tie-in for Nike?

Client: Nike
Agency: 72andSunny
Creative Director: Glenn Cole,
Bryan Rowles
Copywriter: Jon Matthews
Producer: Juliet Pearson,
Benji Howell
Production Company: Outsider UK
Director: James Rouse
Director of Photography: David Luther
Executive Producer: Robert Campbell
Editorial Company: Marshall Street Editors
Editor: Jinx
Post Production: Glassworks
Audio Post: Factory Studios
Music Company: One More Music Company

Also, while we're at it, you might want to check this out as well: http://uk.youtube.com/23diaspt