Finally some Jeep ads that speak to me

Ok. So, I tend to be anti-car ads. Most of them are pretty boring. Usually you have the car and some obviously beautiful setting. The ads don't do a lot or say a lot. These new Jeep ads by BBDO Proximity, Malaysia (found at Ads of the World) totally change that. Conceptually, they say everything that needs to be said about Jeep while allowing the viewer to draw the necessary connections. I think they are brilliant. What do you think?


Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le, Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong