Sunday, January 31, 2010

ParkShark: A practical app for city drivers

It seems like every day tons of new apps show up. Some are fun. Some are cool, but very few offer a tangible, practical benefit. ParkShark is one of the few.

I've lived in a number of cities where finding a parking spot is next to impossible. Driving into downtown Boston or really anywhere in Boston/Cambridge and finding a parking space is one of the most frustrating experiences a person can have. Washington D.C. was hardly better. I remember one weekend day during the winter I needed to go into my office in downtown D.C. and naively decided to drive. After two hours of circling the Farragut Square and Logan Circle areas looking for any parking spot, I gave up and drove home. Even now, in Minneapolis, finding a parking spot can be a challenge.

What I like about ParkShark is that it attempts to offer a solution. According to Creativity-Online's write-up, "independent software developers Peter Cetinski and Dimitriy Frenkel hope to temper your road rage—and help the environment too, with ParkShark, an app that promises to land you a parking spot, as soon as you need it. And it works anywhere in the world, not just Manhattan." The purpose of this app is to "optimize the use of limited parking resources, reduce pollution, reduce congestion and eliminate the frustration that comes with searching for a parking space." I'm not sure about anyone else, but that sounds like a dream come true to me.

Currently, ParkShark is only available for the iPhone. However, there are plans to develop Android and Blackberry versions.

Sunday, January 3, 2010

Happy New Year

I know it's a few days late, but I wanted to wish everyone a Happy New Year by posting a reel by one of my favorite digital agencies, North Kingdom. I find their work inspiring (I already wrote about their awesome advergame, Teamgeist, for Adidas). I hope you enjoy this reel as much as I do. I can't wait to see what comes next from these guys!

North Kingdom Showreel 2009 from Designchapel on Vimeo.