This article is a repost of an article I wrote for Tribal Worldwide's Smoke Signals
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The proliferation of smart consumer electronics intended to improve certain areas of life is not new. Nike+ allows us to quantify our personal fitness goals. Netflix gives us the opportunity to tap into on-demand entertainment. And Nest thermostat automatically adjusts room temperatures based on circumstantial factors.
However, only now are frameworks being developed to allow the devices to communicate with one another.
In the near future, we can expect that our devices will communicate across all facets of our lives: what you wear, where you live and/or work, how you receive goods, how you travel, how you purchase and how you connect with others. Ultimately everything will be connected to the point that all technology will be seamless and innate.
Implication: By combining the unique value from each product there is an opportunity to create a much more powerful benefit for the consumer. To learn more about this trend, check out PSFK’s Future of Home Living.
Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2,
Ad Offerings
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Netflix is surprisingly upfront about its upfront plans. The company is set
to make its second upfront presentation this May, and in an earnings call
today...
2 hours ago
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