Fallon's Skimmer - Cool app to keep up with your social networks

Today, Fallon launched Skimmer, an Adobe AIR application "designed to streamline, beautify, and enhance the experience of participating in your most frequently used social networking activities." Skimmer streams Twitter, Flickr, Facebook, YouTube, and Blogger onto one desktop dashboard. This feed content can be filtered by service, by group, or by keyword. In addition, you have the ability upload pictures and videos to Flickr and Youtube.



I immediately downloaded it to see what I thought. I have to say it did make things a lot easier. I could easily follow what was going on with all my friends on Facebook and Twitter, as well as any blog updates. For me, the only downside was that it got a bit overwhelming since I hadn't grouped my friends yet.

Apparently, (via Creativity Online) the app has launched in conjunction with Fallon's new corporate Web site — employees’ social media activity will be published via Skimmer within Fallon.com. In some ways, I see this as the next step in the evolution of agency sites from the traditional to a site like Modernista's where a floating menu bar that superimposes its logo and a small clickable menu over the top of whatever referring page you clicked from to Fallon's where all employees' social media activity is openly published on the site. While I think this is an interesting idea, I wonder how much monitoring it will take as employees come and go and if it will force employees to be much more private since their whole lives are now fully connected to their employer.