Soccer as Inspiration

Today I got an email from a friend of a friend in Washington, DC. He's working for Street Soccer USA. Street Soccer USA (SSUSA) creates grassroots soccer programs around the US to help the homeless and impoverished realize their dreams and goals. They have teams in numerous US cities, including Minneapolis. The program is an offshoot of HELP USA, a national not-for-profit organization with a mission to empower the homeless and others in need to become and remain self-reliant.

In addition, SSUSA is the official US partner of the Homeless World Cup. And, it looks like I will be going to DC for the Homeless USA Cup:
"As the official US partner of the Homeless World Cup, each year SSUSA host the Homeless USA Cup, where inner city street soccer teams and social service agencies compete for the US Cup. In addition the homeless have the opportunity to be selected to represent the US National Team that represents the US at the Homeless World Cup tournament."

They have a blog with news from each team and their preparation for the Homeless USA Cup.

As a soccer fan and a person interested in human rights, this program sounds really cool! I'm looking forward to becoming involved in the organization.

Lately, I've been thinking a lot about the role of the communications professional

Lately, I've been thinking a lot about the role of the communications professional. Obviously, the main purpose of a communicator is to communicate — about products, clients, whatever we are selling at that point. While we are capable of "selling" whatever product or message we are asked to by our clients or companies, should we? Or, should we really try to only "sell" those ideas, products, etc. that we truly believe in?

I have worked many areas of the communications field for the last eight years and the one thing that has remained consistent is my need to feel a sense of purpose in whatever my client or company is promoting. In some cases, it has been easy to find. For example, any of my work that addresses complex global issues, especially human rights, resonates with me on a very deep level. Of course, that makes a lot of sense since I chose to get a Master's degree in International Relations with a human rights focus.

On the other hand, I definitely have had clients where I didn't connect to their message or product. In some cases, I didn't even agree with what they were doing on an ethical level. In those situations, it has not been easy to find the purpose in the work. However, I have been lucky because it was the great teams, both on the client side and within my company, that turned the situation from a negative into something that was more positive. Sure, I didn't like the basic message, the product or the policies of the client, but I believed in the team members and wanted them to succeed. I wonder how I would have handled it had that not been the case.