I recently got the results of my end of the semester critique. I did pretty well, but in typical me fashion, I always want to do a lot better than I did. Anyway, one of the campaigns they wanted to see me push forward is my campaign for Jostens. In general, Jostens is a company known for high school and college class rings, but one cool thing about the company is that they actually create rings for fantasy sports leagues too. So, I decided to explore that angle. It seemed like a great way of looking at the company that was totally different. Here's the work I art directed. We are in the process of reworking them, but I would still love to get some feedback.
Art Director - Judy Abel
Copywriter - Sean Jervey
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2 comments:
What does that first one mean? "In DL and health?" My definition of DL doesn't seem to make sense with that...
Disabled list. We are reworking them though and I think the lines are changing a lot :)
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