So, winter has come again to Minneapolis. At least, it feels that way today with all the snow coming down and the temperature dropping from a beautiful 70 degrees to something cold that I don't want to focus on. In addition, it's now starting to get dark at 3:30 in the afternoon. Yes, that's right, 3:30. I'm trying to come to terms with all of it, but if it's anything like last winter which was my first winter in the Midwest (now nicknamed the Tundra), the temperature won't be decent again until around the end of May.
Because of all of this, I'm choosing to focus my love of cities with good advertising on Sao Paolo, Brazil. First of, I'm pretty sure the weather in Brazil is great. Hell, according to Wikipedia they haven't had snow since June 25, 1918 and that was just flurries! Not to mention it's not that far from Rio (about 300 miles - about the distance from Minneapolis to Madison) or the ocean (70 kilometers - In Minneapolis that might get you to... the middle of no where!) Plus, Sao Paolo is extremely ethnically diverse and the fourth largest urban area in the world.
And, finally to circle back to advertising, here are some ads coming out of Sao Paolo that I really like.
Line: "The sport you're looking for and much more. ESPN channels. We're crazy about sports, like you." Alt media campaign by Neogama/BBH, São Paulo, Brazil
A campaign with some great lines by Almap BBDO.
Another fun alt media campaign by age.
Hey, it's soccer so, of course, I love it.
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