Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts

Tuesday, August 14, 2012

Happiness Runs in a Circular Motion?


This is a repost of the latest article I wrote for Forbes on the trend of tracking your emotions.
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The ability to quantify many areas of our lives has led to the emergence of a new trend – the trend of tracking your emotions, specifically happiness. These apps allow people to track their emotions much like they would track fitness, calories or spending. But, can this focus on tracking happiness actually undermine us, especially in our career or business successes?

The idea of quantifying our activities using technological tools is not new. Many of us use apps like Nike+ or RunKeeper to track our runs, calorie counters such as Meal Snap to track our caloric intake, and financial tools like Mint to track our spending.

Launched in 2009, Track Your Happiness is a mobile research project that allows users to track their happiness and find out what factors – for them personally – are associated with greater happiness. According to data from the app: “46.9% of people's time is spent thinking on something other than what they're doing. In fact, what activity a person was engaged in only accounted for about 5% of a person's happiness, whereas whether that person's mind was on- or off-task accounted for over 10%.” So, in other words, a wandering mind is an “unhappy one.” Some apps are taking this idea even further and are looking at the idea of happiness through a person’s social network. Happstr is a mobile app that allows users to mark geographical locations where they’re feeling happy, and to see others' "happiness spots" on the map. It’s purpose is to get users to focus on and record the best moments of their lives. It enables them to benefit from the well-being of others by sharing that happiness with their social network. The app is based on research that shows a person’s happiness can be easily elevated by the network effect of happy people near you.

While the idea of sharing and recording personal happiness is interesting, these apps are problematic since they lead to counterfactual thinking. Happiness, like all emotions ebbs and flows. It can depend on any number of factors such as whom you were with, when you were there, and even the weather. Additionally, by tracking your happiness, it causes you to always be looking backward through rose-colored glasses rather than staying in the present.

As noted in a 1995 study, “When less is more: Counterfactual thinking and satisfaction among Olympic medalists,” published by the Journal of Personality and Social Psychology: "People's emotional responses to events are influenced by their thoughts about 'what might have been.' The authors extend these findings by documenting a familiar occasion in which those who are objectively better off nonetheless feel worse."

Apps like these drive us to compare ourselves and our emotional state with others, causing us to focus on what we don’t have rather than what we do have. It undermines our successes.

Interestingly, this applies across the board. Successful business leaders as well as Olympic winners even fall prey to this. For example, the same study found third place Olympic winners are sometimes even happier than second place because the "silver medals winners did upward comparisons to the gold medal winner, while the bronze medalists did downward comparisons to people who didn't win medals." And, this is evidence among business leaders in competitive fields as well. According to Jena McGregor’s Washington Post article, “The psychology of how Olympic gold, silver and bronze can go to your head,” “Leaders in competitive fields are always comparing themselves to those who came in first, when they might enjoy their success a little more if they learned to compare themselves to those who didn’t come close to winning at all."

This trend of tracking our emotional states leads us to focus backward rather than forward. To quote Daniel Gilbert, one of the creators of the Track Your Happiness Project, in his book, Stumbling on Happiness: “The fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.” Happiness is a raw, human emotion—not something that can be tracked like calories and purchases.  Much like a mood ring one might find at a toy store, such apps shouldn’t be taken seriously. The very thought of it makes me sad.

Tuesday, August 7, 2012

How Busy is Too Busy?

Ok... I'm ironically delayed posting this (work, vacation and life in general may have interfered), but here is my Forbes article from July. It is focused on the trend of "being busy."
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It feels good to be busy. After all, it means that you are tackling tasks, making progress, moving forward. There is a sense of accomplishment that comes with being busy.


But the question arises how busy is too busy?

Theoretically you could work every waking second in the day and age of the mobile device. gyro’s @Work State of Mind report, conducted in conjunction with Forbes Insights, thoroughly examined the fact that work comes home and home comes to work. It’s just the way things are in today’s connected world.

Contrary to what we expected, many executives said this made them feel more empowered and agile. The minority of the 543 executives surveyed said they felt overwhelmingly negative about this “always on” life. In many ways, we’ve gotten used to the pace work and communication that didn’t exist less than a decade ago.

According to Tim Kruger’s recent New York Times post, “The Busy Trap,” excessive busyness is an emerging, yet central, value of American culture.” Kruger asserts that the very idea of busyness makes us feel important.  It gives us a sense of worth – defined through endless activity.”

As Kruger states: “Almost everyone I know is busy.  They feel anxious and guilty when they aren’t either working or doing something to promote their work. They schedule in time with friends the way students with 4.0 G.P.A.’s make sure to sign up for community service because it looks good on their college applications.”

gyro and Forbes Insights found that 98% of executives work nights and weekends, 97% work on vacation and 53% will leave the dinner table to handle work if need be.

Some executives said they make better decisions at home because they had time to think. Others, just wanted to be kept in the loop in case a problem arose.

Either, there needs to time to relax, recharge and rebalance.  Without that necessary “down time,” our ability to innovate lessens. Playing as well as working is necessary. Through playing, we discover new ideas. Through resting, we take the time needed to approach problems from new angles.  The key to longer term success and ultimately, being content, appear to be finding the balance for yourself between being busy and taking the time to rejuvenate.

As noted in my earlier article, The Rise of Digital Detox, the constant flood of information can become overwhelming.  So much so, that unplugged vacation packages are surging in popularity and free apps are on the rise that actually block us from working,

As technology evolves so will we and the how much is too much debate will continue. As will the discussions about the new work life balance. All of these conversations will, well, continue to keep us busy as well.

Wednesday, May 16, 2012

The Rise of Digital Detox

This is a repost of the latest article I wrote on the trend of digital detox.
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Sometimes the constant flood of information and the “always on” mentality can become overwhelming. With the rapid new developments in smartphone, notebook and tablet technologies, people have the ability to continuously send and receive information at the touch of a button or swipe of a finger. As a result, the trend of vacations from digital technology has emerged.

Digital technologies are central to every facet of modern Western life. According to research from Pew, currently 88 percent of American adults have a cell phone, 57 percent have a laptop, 19 percent own an e-book reader, and 19 percent have a tablet computer; about six in 10 adults (63 percent) go online wirelessly with one of those devices.

We aren’t simply using these devices, but they have become integral to our lives. As noted, in gyro’s “@Work State of Mind” report: “[business] executives resemble 24/7 news networks—constantly receiving, processing and sending information.” In addition, 2 percent of business decision-makers never work on weekends or nights, and 52 percent receive business information around the clock, including weekends. This mentality has permeated our broader culture:
  • 50 percent of Americans prefer to communicate digitally rather than in person (Pew)
  • 81 person browse the Internet, 77 percent use search, 68 percent use an app, and 48 percent watch videos on their smartphone (Google)
  • 72 percent use their smartphones while consuming other media, and one-third are on their smartphones while watching TV (Google)
  • 93 percent of smartphone owners use their smartphones while at home (Google)

Interestingly, people are now even using technology to take breaks from technology itself. One app called Freedom can be downloaded and set to block Internet access on a Mac or PC for up to eight hours to allow users time for offline productivity. Digital Detox is a free app for Android smartphones that was inspired by Adbuster’s Digital Detox week and irrevocably disables a user’s phone for a user-specified period of time.

Disconnecting from technology has not stopped there. The trend has manifested itself as a sales tool in the travel industry with the creation of digital-detox vacation packages:

  • St. Vincent and the Grenadines is asking travelers to leave their technology at home as part of their digital-detox vacation package. Included in the package is a pre-mailed guidebook explaining how to function on a trip without technology and features an onsite life coach who provides advice on how not to let technology control one’s life. 
  • The “Be Unplugged” option at the Quincy Hotel in downtown Washington, D.C., provides guests the ability to surrender their laptops, tablets and smartphones at check-in. The staff then locks away these items during the guest’s stay. At the end of the stay, the gadgets are retrieved with a special code. 
Other resorts with similar packages include the Teton Mountain Lodge and Spa in Teton Village, Wyo., the Lake Placid Lodge in Lake Placid, and Via Yoga, Seattle company that specializes in luxury yoga and surfing retreats in Mexico and Costa Rica. The digital vacation trend is positive, even for the most digitally connected and savvy people.

A break from digital communications (whether for hours or days) can refresh us, enabling us to become more productive in human relations and work. This break clears our life from noise and allows us the space to reconnect with ourselves, relax and return to the digital world recharged.

Wednesday, November 23, 2011

News: For the Masses, By the Masses?

This is a repost of the latest article I wrote for my work blog on how digital tools are changing journalism. ___________________________________________________________ As social media gets more integrated into people’s lives, they’re demanding more control over the content they interact with. This behavior is happening organically in the digital space. In response, newspapers are changing the way they create content to include consumer participation – and consumers are changing how they interact with the news.

According to an eyetracking study by the Poyner Institute, the shift within newspapers towards focusing on more digital consumer participation makes a lot of sense:
  • Online participants read an average 77% of an article versus the 62% within broadsheet and 57% within tabloids. 
  • People consuming news digitally also read more regardless of the length of the article. 
This could directly relate to the fact that people have the option digitally to aggregate news in a way they rarely can offline.

And, people are taking advantage of this by personalizing the news for themselves:
  • Digg Newswire and Redditt both allow consumers to act as an editor by voting news stories up and down depending on the topic and its relevancy to the individual.
  • Trove creates personalized content based on individual user’s interests. It instantly builds a user’s personal home page by matching its channels to the user’s Facebook likes and interests. It then searches and analyzes articles and blog posts to find entities – people, places, things, or concepts – in text. Based on what it finds, Trove classifies the article into one or more of hundreds of topics.
  • XYDO is a news-based social network. It focuses on the social endorsement, prioritization and engagement of news. XYDO provides users with a prioritized view of articles/features, editorials, blogs and other news being shared within their social graphs, together with the ability to observe and track broad global news trends and specialized domain-specific trends. Personalized news emails, the XYDO brief, are sent to the users regularly.

Newspapers are also adapting to find real time, socially curated content. For example, New York Daily News is now requiring that every editorial computer has tweetdeck installed on it. This was mandated by Scott Cohen, the New York Daily News’ digital executive editor. Even more interestingly, the Guardian just began an experiment in which consumers helped curate the news. Beginning Oct 11th, the newspaper began publishing a live account of its news diary online, allowing consumers to see the scheduled news of the day as well as any upcoming breaking news. Consumers were encouraged to tell editors what they thought about individual stories and suggested stories using Twitter by tweeting with the hashtag #opennews. They could also follow the editor’s opinions about stories in a Twitter feed and add their own opinions to the conversation by tweeting to the hashtag #opennews. Editors dropped stories in the queue that received a lukewarm response. The purpose of the experiment was to increase readership, online conversation and positive sentiment around the Guardian’s news.

And, tools are coming out that change the definition of what it means to be a journalist. For example, Public Laboratory is creating a number of tools that are available to allow anyone to cover the news. These tools can take aerial photos or video of an event or story. These tools are facilitating the means for anyone to tell their story from a different standpoint.

However, this evolution in the news begs a question. Does news that is created or influenced by the informed public elevate certain stories like celebrity gossip over others such as the protests in Syria? Or, does it allow for truly unbiased reporting or information gathering? There are examples that point to both options as possible and indicate that the answer will probably lie somewhere in between. It feels like time will tell.

Monday, October 17, 2011

The Convergence of Fitness and Digital

Wow! It's been a while since I've had a chance to write anything. It's been a busy summer between moving from Minneapolis to Manhattan and starting a new job. Anyway, fall is finally here in New York and with it, I want to repurpose some blog posts I've been writing for my current employer. I hope you enjoy them! Here's the first one from August:
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Keeping fit while traveling has always been a bit of a challenge. While a lot of hotels have gyms and a person can always throw on sneakers and go for a run, it’s easy to lose focus on the road. Workouts get off track. And, it’s easy to get out of shape.

As noted in trendwatching’s 11 Crucial Trends to Watch for 2011 report, the convergence of wellness and health is an emerging consumer trend. Health has become as important as traditional status symbols and consumers expect health-related tools to “improve their quality of life, rather than merely treating illnesses and ailments.”

The convergence of fitness and digital platforms not only addresses consumers’ interest in improving their quality of life through wellness but taps into two seemingly opposed consumer trends: the increased interest in ultra-personalization and the emergence of inclusive, global communities of shared interests. Despite the obvious tensions between these two trends, fitness platforms appear to be capitalizing on the intersection of needs between the two.

Mobile apps are allowing for even more personalization and customization, giving customers added control of the information they receive, when, where and how they receive it. The ultra personalization trend has been instrumental in the creation of a number of fitness platforms:

  • Nike+ is one of the most well-known running platforms. Using a tracking device within your shoe or another GPS-enabled device, it tracks each of your runs and provides an endless about of information about each run including maps, calories burnt, stride, etc.
  • YogaTailor creates custom personalized yoga video workouts for you, maximizing the benefits within your available time and level of experience.
  • Jog.fm helps you create a playlist to match whatever pace you want to run, walk or cycle at based on beats per minute (BPM). It takes the existing music in your library and mixes it according to your requested pace. While options exist for listening to others’ playlists, it still revolves mainly around your music, your playlist, and mostly your desired pace.

While people want to personalize their options for working out, they also want to share their experiences and get support from a community with shared interests. Brands are tapping into people’s need to have a community of support around them as they reach for their goals. This need is especially strong in the fitness category and can be the missing link in terms of exercise for a person who has to travel regularly. Fitness platforms are focusing on creating inclusive communities that can be accessed anytime, everywhere and are based on similar fitness interests and goals:

  • Two weeks ago, Speedo rolled out their new platform, “Pace Club. Speedo’s Pace Club includes a mobile app that allows swimmers to sign up for training programs, log workouts, view professional athletes demonstrating proper technique and share their progress with friends through Pace Club’s virtual “Swim Team,” as well as on Facebook or Twitter.  Additionally, “Splash Tags” allow consumers to search for and review pools – as of launch, 3,500 pools had already been entered into the system, the most comprehensive directory in the country. There’s also a blog featuring content by Speedo athletes and a product widget showcasing relevant Speedo products.
  • Endomondo is a social network for runners. At its core, it is a cross-platform running app with a huge network of fellow runners built in. It has apps across most mobile platforms and GPS-enabled devices including Garmin. With Endomondo installed on your mobile device, you can track where you run, how long you run, check your personal best times, and share them with friends. From the Endomondo site, you can view exercise summaries, issue invites and challenges to get your friends involved in your fitness push, and participate in site-wide challenges.
  • Track-a-thon is an app developed by mcgarrybowen labs to support a runner’s fans. The runner downloads the app onto his or her iphone and then carries it with him or her throughout the race. The spectator can then visually track a person’s race progress along the course including runners’ distance, speed elevation and the music they are listening to (assuming the race allows music).
According to trendwatching, “the ‘consumerization’ of health means that more consumers will choose products with embedded health benefits that are actually well designed, desirable, accessible, fun, tasty, interesting or storied.” So, the next time you are going on a trip, consider checking out a few of these tools and see if you find it easier to stay in shape while on the road.