Here's the presentation I gave at the Unsummit in Minneapolis this October. I'd love to hear your thoughts.And here's the video from the presentation in case you are interested in learning more about the New Tactics in Human Rights program.
How Burger King Drank Wendy’s Milk Shake
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Burger King ignored positioning, product, place, and price, all while
promotion did the work. And then, Burger King stepped back, got it
together, and kept...
1 day ago
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