I ran into these PSAs a few days ago for Americans for the Arts. Personally, I think they are brilliant. The PSAs are entertaining and engaging. Each ad resembles a typical food commercial but helps make famous artists into household names. Below are the "Raisin Brahm" and "Van go-gurt" ads. Every time I watch them, I laugh out loud! Sure, they are blatantly mocking Raisin Bran and most yogurt commercials. But, that's what makes them amazing. The PSAs are directed by Marcus McCollum and filmed by Crossroads Films.
How Jen Zeszut Built Goodles by Out-Weirding Industry Giants
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The macaroni & cheese brand saw an opportunity in a "sleepy" category.
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