A unique use of social media in advertising

The Nike soccer ad for the Spanish Euro 08 team took a really interesting approach to explain the motivation behind the team. The ad, Nike: Los 5 Magnificos, asked people around the nation to tell the heroes of their national team how to take their game to the Next Level. The Big Five of Torres, Iniesta, Ramos, Puyol and Fábregas internalize the comments through taking them directly to their bodies. Overall, its a really interesting way of incorporating people's beliefs directly into the power of a brand. The commercial was created by Barcelona-based advertising agency, Villarrosas and was directed by Erik Morales.